A typographic design campaign promoting Alumni Design Conference keynote speaker Steve Cozzolino. The project was a design challenge to develop a visual message that could be formatted for a variety of design media and dimensions, while reading as a cohesive unit.
Interact with a live prototype of the application here!
Taking care of a child is tough—caring for a child with a chronic disease is even tougher. Factor Flash is the app for kids with hemophilia that lends a helping hand to their caregiver. Built in mini-games for young patients help divert their attention to something fun and stimulating during their intravenous (IV) therapy. These games are adjustable for the length of time it takes for infusion and even has a vibration option. And, of course, all games are designed to play with just one finger on their free hand. Leaderboards of the games show the number and high score of other kids with hemophilia that play and heal. Factor Flash simultaneously acts as an assistant to hemophilia caregivers. This app goes beyond the treatments by helping the caregiver to: • Log treatment days and times • Set infusion reminders • Log any bleeds or injuries that may occur • See which meds are taken and the remaining doses • View an anatomical visual (showing past infusion locations and bleeds/injuries) • View a mood chart (which lets the caregiver determine the child’s most agreeable days and times for infusion) • Access archives of all logs Factor Flash is the hemophilia app that not only keeps track of all aspects of the necessary treatments, but also gives the child a fun connection to their health.
The Shirt Project began in 1990 as an effort to raise money to fund Notre Dame student activities and continues today to serve and unite the Notre Dame community. The committee works year round to produce a shirt that Notre Dame nation can take pride in wearing throughout the football season. Half of the proceeds from The Shirt go to The Shirt Charity, which helps students afford unexpected medical expenses. Remaining revenue is used to fund student clubs, organizations, and The Rector Fund, which allows all students to have the full Notre Dame experience regardless of their financial situation.
As Marketing Chair, I championed The Shirt Project by designing and executing a marketing plan for the 2013 Unveiling Ceremony. “ND Get Hyped” was an integrated marketing campaign that consisted of social media posts, posters across campus, awareness t-shirt giveaways distributed the week of the unveiling, and additional promotional materials. Sales topping 150,000 units reflected the most successful season to date.
Variety of posters completed for course work and campus events.